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The Conference

Welcome to tCAN 2026

The theme ‘SPARK’ for this year’s tCAN conference embodies a sense of energy and vitality, suggesting inspiration, and the ignition of new ideas. The connotation of a ‘SPARK’ is often associated with creativity and transformation, as it can represent the initial moment that leads to larger developments or changes – and the moment is now!

Agency owners are running out of runway. It’s not about ambition or talent – it’s that the traditional agency model is out of sync with the new needs of clients and the world around them. Layered with outdated workflows, margin pressure, shifting client expectations, and now the force multiplier of AI, agency leaders face a decision: optimize a broken system or redesign it from the ground up.

SPARK is meant to ignite something real, but it must be grounded in truth – even when that truth is uncomfortable. tCAN 2026 will represent a watershed moment for both the network and its members. After this moment, things can never go back to exactly the way they were.

June 9-12

4 days of intensive learning + networking

Expert
Speakers

Industry leaders sharing cutting-edge insights

London
Ontario

Experience the iconic Hard Rock Hotel

You’re only
given a
little spark
of madness.
you mustn’t
lose it.

– Robin Williams

Schedule & Itinerary

Below is an overview of the conference – Click a day to see further details.

  • 2:00 pm – 6:30 pm
    Golf at London Hunt & Country Club (optional)
  • 4:00 pm – 8:30 pm
    Registration
  • 7:00 pm – 9:00 pm
    Hard Rock Speakeasy
  • 9:00 pm
    Hospitality Suite Opens
TUESDAY
06.09.26
2:00 pm – 6:30 pm

Golf at London Hunt & Country Club (optional)

Appropriate Golf Attire

  • Traditional golf attire
  • Outerwear or rain gear for inclement weather (not fleece lined)
  • Proper golf shoes
  • Modern golf attire such as athletic hoodies with a collared shirt underneath
  • Golf Socks, ankle socks, mid-length or knee socks permitted when pulled up, and not slouched

Unacceptable Golf Attire

  • Most racquets/fitness apparel does not meet the golf dress code
  • Denim at any golf related facility
  • Caps worn backwards
  • Men’s golf shirts that are untucked
  • Logos on clothing that isn’t golf related
  • Open toed footwear and metal spikes

Appropriate Men’s Golf Attire

  • Collared, mock neck, turtleneck or blade style golf shirts (no Henley style collars)
  • Shirts must be tucked in
  • Tailored pants or tailored Bermuda style shorts

Appropriate Women’s Golf Attire

  • Golf pants, capri pants, shorts or skorts (note on length; there should be more material visible than leg or thigh, from waistline to the knee)
  • Spandex, leggings, or yoga pants when covered with golf skort or shorts
  • Sleeveless tops provided they have a collar
  • Sleeved shirts may be collarless. (t-shirts are not acceptable as a sleeved shirt)
  • Racerback shirts with a collar and are golf specific in design
  • Tailored women’s golf shirts may be worn untucked
Location: London Hunt & Country Club
Address: 1431 Oxford St W, London, ON
7:00 pm – 9:00 pm

Hard Rock Speakeasy

The 1913 Speakeasy Restaurant, nestled on the ground floor of Hard Rock London, is marked by an illuminated door number honoring the year Kellogg’s first building was established.

Location: 1913 Speakeasy
Address: 100 Kellogg Ln, London, ON
  • 8:00 am – 9:00 am
    Breakfast
    Sponsor: Vincent G. Dong, CPA, Advice Software & Consulting Inc.
  • 9:00 am – 9:20 am
    Welcome
  • 9:20 am – 10:45 am
    Agency Updates – Members Only
  • 10:45 am – 11:00 am
    Coffee Break
    Sponsor: Wrapped Media
  • 11:00 am – 12:30 pm
    Mastering Profitability – Marcel Petitpas, Parakeeto
  • 12:45 pm – 2:15 pm
    Lunch – Papi’s
    Sponsor: Vividata
  • 2:30 pm – 4:00 pm
    Creative BigStorming Workshop – Marilyn Barefoot
  • 4:00 pm – 4:30 pm
    Getaways, Unexpected Detours, and Balloon Dog Sippy Cups – Garnet McElree, Modern Being
  • 4:30 pm – 6:00 pm
    Free Time
  • 6:00 pm – 9:00 pm
    Dinner – The Clubhouse Dining and Lounge Experience
    Sponsor: Signature Graphics
  • 8:00 pm
    Hospitality Suite Opens
WEDNESDAY
06.10.26
8:00 am – 9:00 am

Breakfast

Sponsor: Vincent G. Dong, CPA, Advice Software & Consulting Inc.

Sponsored by:

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
10:45 am – 11:00 am

Coffee Break

Sponsor: Wrapped Media

Sponsored by:

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
11:00 am – 12:30 pm

Mastering Profitability – Marcel Petitpas, Parakeeto

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
12:45 pm – 2:15 pm

Lunch – Papi’s

Sponsor: Vividata

Sponsored by:

Location: Papi's at The Factory
Address: 100 Kellogg Ln, London, ON
2:30 pm – 4:00 pm

Creative BigStorming Workshop – Marilyn Barefoot

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
4:00 pm – 4:30 pm

Getaways, Unexpected Detours, and Balloon Dog Sippy Cups – Garnet McElree, Modern Being

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
4:30 pm – 6:00 pm

Free Time

6:00 pm – 9:00 pm

Dinner – The Clubhouse Dining and Lounge Experience

Sponsor: Signature Graphics

Sponsored by:

Location: The Club House in The Factory
Address: 100 Kellogg Ln, London, ON
  • 7:30 am – 8:30 am
    Breakfast
    Sponsor: Western Media Group
  • 8:30 am – 9:00 am
    Relevance: The Next Layer of Canadian Media Planning – Pat Pellegrini, Vividata
  • 9:00 am – 9:30 am
    Employee Engagement – The Ginger Agency
  • 9:30 am – 10:15 am
    Agency Culture Panel
  • 10:15 am – 10:30 am
    Coffee Break
    Sponsor: Wrapped Media
  • 10:30 am – 11:45 am
    Agency Concurrent Roundtables – Members Only
  • 11:45 am – 12:30 pm
    The Algebra of Opportunity: Decoding Agency Choice – Jason Dubroy, The Commercery
  • 12:45 pm – 1:45 pm
    Lunch – Powerhouse Brewing
    Sponsor: Function Point
  • 1:45 pm – 2:00 pm
    Group Photo
  • 2:00 pm – 3:00 pm
    Bus to Stratford
  • 3:00 pm – 4:50 pm
    Stratford – The Boathouse
    Sponsor: Workamajig
  • 4:00 pm – 6:00 pm
    Stratford – Shopping/Explore
  • 5:30 pm – 6:30 pm
    Cocktails – Braai House
    Sponsor: Cineplex Media
  • 6:30 pm – 9:00 pm
    Dinner – Braai House
    Sponsor: Cineplex Media
  • 9:00 pm – 10:00 pm
    Bus to London
  • 10:00 pm
    Hospitality Suite Opens
THURSDAY
06.11.26
8:30 am – 9:00 am

Relevance: The Next Layer of Canadian Media Planning – Pat Pellegrini, Vividata

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
9:30 am – 10:15 am

Agency Culture Panel

Moderator: Jason Brown, adHOME

Panel:

  • Leslie Gascoigne, Trampoline
  • Scott King, H2 Accelerator
  • Jen Hayward, Outcrop
  • Bob Stamnes, PS&Co
Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
10:15 am – 10:30 am

Coffee Break

Sponsor: Wrapped Media

Sponsored by:

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
10:30 am – 11:45 am

Agency Concurrent Roundtables – Members Only

Beyond the Billable Hour

Join Mario Amantea in a conversation about how we as business owners can engage our teams to think creatively about business opportunities beyond the traditional fee-based offering.

Agency-ology

Join Sophie Larouche and Tony Soares as they share account management perspectives into how people, processes and tools can drive optimal agency efficiencies.

More Leading, Less Doing

Join Natalie Serkin in a lively sharing of “tips and tricks” around workflow and creative automation to help leaders move their companies forward and pull themselves back from the day-to-day.

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
11:45 am – 12:30 pm

The Algebra of Opportunity: Decoding Agency Choice – Jason Dubroy, The Commercery

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
12:45 pm – 1:45 pm

Lunch – Powerhouse Brewing

Sponsor: Function Point

Sponsored by:

Location: Powerhouse Brewing Company
Address: 100 Kellogg Ln, London, ON
1:45 pm – 2:00 pm

Group Photo

Everyone gather in front of the hotel for our annual conference group photo.

Location: Front of Hard Rock Hotel
Address: 100 Kellogg Ln #1, London, ON
2:00 pm – 3:00 pm

Bus to Stratford

Bus will be leaving right after our Group Photo in front of the Hard Rock.

Location: Hard Rock Lobby
Address: 100 Kellogg Ln, London, ON
9:00 pm – 10:00 pm

Bus to London

Leaving from the Restaurant
  • 8:00 am – 9:00 am
    Breakfast
    Sponsor: REC Media
  • 9:00 am – 12:00 pm
    AI and Future Proofing – Brent Hodgins, Mirren
  • 10:00 am – 10:15 am
    Coffee Break
    Sponsor: Wrapped Media
  • 12:00 pm – 12:30 pm
    Are You Busy Being Comfortable? – Frank Palmer, BRAND FRANK
  • 12:30 pm – 12:45 pm
    Bus to adHOME Creative
  • 12:45 pm – 2:30 pm
    Agency Tour & Lunch
  • 2:30 pm – 3:30 pm
    tCAN AGM – Members Only
  • 3:30 pm – 3:45 pm
    Bus to Hard Rock
  • 3:45 pm – 5:45 pm
    Free Time
  • 5:45 pm – 6:00 pm
    Bus to Museum London
  • 6:00 pm – 7:00 pm
    Cocktails and Art Gallery Tour – Museum London
    Sponsor: Locala
  • 7:00 pm – 9:30 pm
    Gala Dinner – Museum London
    Sponsor: Locala
  • 9:30 pm – 9:45 pm
    Bus to Hard Rock
  • 9:45 pm
    Hospitality Suite Opens
FRIDAY
06.12.26
10:00 am – 10:15 am

Coffee Break

Sponsor: Wrapped Media

Sponsored by:

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
12:00 pm – 12:30 pm

Are You Busy Being Comfortable? – Frank Palmer, BRAND FRANK

Location: Paradigm Meeting Room
Address: 100 Kellogg Ln, London, ON
12:30 pm – 12:45 pm

Bus to adHOME Creative

Meet in Hard Rock Lobby at 12:30pm

Location: Hard Rock Lobby
Address: 100 Kellogg Ln, London, ON
3:45 pm – 5:45 pm

Free Time

5:45 pm – 6:00 pm

Bus to Museum London

Meet in Hard Rock Lobby at 5:45pm

Location: Hard Rock Lobby
6:00 pm – 7:00 pm

Cocktails and Art Gallery Tour – Museum London

Sponsor: Locala

Sponsored by:

locala
Location: Museum London
Address: 421 Ridout St N, London, ON

The Venue

Hard Rock Hotel

Attendees will be staying at the legendary Hard Rock Hotel, situated in the vibrant 100 Kellogg complex. This iconic venue combines luxury accommodations with the unmistakable energy and musical heritage of the Hard Rock brand.

The hotel’s unique atmosphere, featuring music memorabilia and rock ’n’ roll inspired design, creates an inspiring backdrop for our conference activities and networking opportunities.

Hard Rock Hotel
100 Kellogg Lane
London, ON N5W 0B4
Canada

Book your GuestRoom*

*Deadline: May 9

Registration

Secure your spot at the 2026 tCAN conference

First Delegate

$1,950

Companion

$750

Additional Delegate

$1,750

Registration Form

Useful Information

Key dates, payment details, and policies you need to know.

Important Dates

  • Hotel booking: ASAP (May 9 last day for group booking)
  • Conference registration: ASAP, No later than May 10
  • Payment: within 30 days of registration, No later than May 10
  • Golf confirmation: June 1

Interac Payment

Cancellation Policy

  • Last minute cancellations due to medical emergencies or unforeseen business circumstances will be handled on a case-by-case basis.

Need More INformation?

Our team is here to help make your 2026 tCAN conference experience exceptional!

Email Support Payment Inquiries

Our sponsors

Thank you to our valued sponsors, who SPARK inspiration and make the 2026 tCAN conference possible.

locala